TikTok (formerly Musical.ly) is a free social media app that allows users to create, share, and watch short videos. Videos can be anything from dance challenges, lip-syncing, comedy skits, or viral trends.
How Does TikTok Work?
Tik Tok is an app that can be downloaded on Android and iOS devices. You do not require a Tik Tok account to download the app or watch videos. Users can use Tik Tok purely as content consumers (people who watch the videos but don’t create and share content themselves) or as creators (people who participate in creating and sharing videos).
When a user signs up to create a TikTok account, by default, the account will be public. This means that any other TikTok user is able to watch their videos, send them private messages, and interact with posts through comments, reactions, or duets (a feature that allows someone to repost a creator's video alongside their own). Other TikTok users may also have the ability to download, store, and share videos released from a public account, even if they themselves do not have a TikTok account.
Videos shared on TikTok are grouped by hashtags, which often correspond to trends or challenges. Users can search for content using these hashtags or for specific creators by name/username. Videos are also discoverable through the users ‘For You Page’ (think the Facebook newsfeed equivalent) which is the first page that appears when you open the app.